View and download articles and primers on a variety of reimbursement and economic sales topics that affect your business.
Economic models" do not help salespeople sell more products. At Technology Access Partners (TAP) we develop dozens of "economic models" each year for medical device companies, so those of you that know us (or better yet, hired us to develop models) may be somewhat surprised by this statement. Let me explain.
Consider this scenario: the Vice President of Sales of a mid-sized medical device company contacted us. After several minutes on the phone, he explained that his sales force is having difficulty establishing partnership relationships with their hospital customers. He informed us that his company’s technology not only improves the clinical outcomes of patients but also saves hospitals a substantial amount of money.
Technology Access Partners helps medical device companies and investors address the unique reimbursement and sales challenges associated with new and existing medical devices, diagnostics and biologics. From the business planning stage through post-launch and beyond, we leverage our expertise throughout the entire lifecycle of your products.
Our products, services and tactical expertise empower you to sell more, negotiate better, and improve your bottom line.
Your salespeople are busy, hard-working professionals with very little time to spare. But to be successful they need to properly navigate hospital stakeholders, collaborate effectively with hospital committees and other decision-makers and be able to understand the challenges of their hospital customers. How do you provide them with the critical economic training they need to accomplish this without taking them away from their customer responsibilities?